“Values beyond ordinary shoes”
Cars, handbags, watches, and apparels are the most common measures for one’s identity in this society. Big luxurious brands are cranking out their so-called limited editions meaninglessly. But, really? Do you really think these are the “real” limited editions? After a year or two, you won’t even remember what they were. The deeper question is “How is this supposed to be a limited edition, when everyone’s wearing it?” SWITFISH team will show you the “legit” limited edition that possesses personal experience, identity, and values. Our limited edition will never lose its value over time across galaxy because the force is with us.
I. Values of Possession
“My first childhood collection; buildable toys”
The joy of displaying my heroes in my own space, the joy of viewing completed collection, and the joy of seeing people envy my collection. We prepared this collaboration as if we are completing our own collection. Our product recreated great amount of the collection details onto our shoes at the collector’s point of view. Henceforth, SWITFISH team wanted to convey the experience of “Values beyond ordinary shoes” by reproducing and drawing back nostalgic event of one’s childhood through our collection.
II. Adding Experience to Values
“When turning something into a collection, the most important element is experience”
From the personal reminiscence of childhood collection, SWITFISH team gave collectors opportunity to apply detailed finishing on their own. We provided interchangeable kit and assembly instruction included in the box for collectors to complete “My own collection with personal experience”.
III. Awarding Eternal Values
“Forty-two years of enduring history of Star Wars completed eternal values”
We wanted our products to be loved and owned over time regardless of the fashion trends. Forty-two years of enduring fame of Star Wars was convincing enough that it will not lose its’ value over time in the future. Thus, we were confident enough that a collaborative work with Star Wars will make our product loved and owned over time not affected by fashion trends.
  • COMPANY AU TRADING
  • OWNER KIM JI HUN
  • C.E.O Switfish
  • E-mail switfish@aucommerce.co.kr
  • CALL CENTER +82 2 2298 6424 (Ext.4000)
  • MALL ORDER LICENSE 2015-서울성동-0131호 [통신판매사업자정보확인]
  • BUSINESS LICENSE 206-86-74856 (주식회사 에이유트레이딩)
  • ADDRESS ADDRESS 68, Achasan-ro, Seongdong-gu, Seoul, Republic of Korea